#twitter

@HunterPR- In preparation for my internship this summer, I deemed it necessary to start tracking the agency's tweets. I would say Hunter uses Twitter as a liaison tool to provide their followers with further information. This week, Hunter tweeted 12 times. Eleven of their tweets had links within the tweet. The agency is also great about incorporating their client's handle within their tweets. Hashtags were only including in one of the tweets. I'm a huge fan of the approach Hunter has with its Twitter account. I think the agency tweets at a healthy rate and uses the account as a reference for their clients. I don't think the absence of hashtags has a negative affect on the agency.

@Snapple- Love me some Snapple. Their Twitter handle, not as much. Snapple is currently promoting the Pursuit of Bestness initiative, which rewards "Snapplys" for drinking Snapple and supporting the organization. This week, Snapple tweeted frequently to say the least. Snapple tweeted at each of their new followers with a link to the Pursuit of Bestness page, where they could redeem their caps and earn points. Snapples replies to pretty much anyone who tweets them. Needless to say, the account is a little cluttered. Snapple incorporates links in many of their tweets, but practically no hashtags. It's clear that Snapple is using their twitter handle as a way of interacting with their customers, instead of an informational platform. Personally, I feel like the handle is cluttered and poorly organized and handled.

@prtini- Heather Whaling is a Columbus practitioner and the president of Geben Communications. Heather is a social media wiz, and her account is the perfect balance of personal and professional. Heather is also the director of the #pr20chat, so hashtags are frequently incorporated in her tweets. She is extremely good about using popular trends, so her hashtags are being used. With such a strong network of fellow professionals and clients, Heather frequently mentions them in her tweets. Heather has a mix of everything in her tweets. She utilizes links, @ mentions and hashtags. I think Heather understands that there isn't a definitive method for communicating with publics via twitter, so tweeters need to be versatile. She accesses Twitter exceptionally well, and with almost 9,000 followers, I would say she's doing a great job.

@PublicityGuru- Bill Stoller is a PR pro from New Jersey, who specializes in social media. Bill has almost 120,000 followers. Needless to say, he's a big deal in the Twitter world. The proclaimed publicity guru is an influencer and the primary focus of his tweets are to serve as a reference for practitioners on how to be successful within the field and how to utilize social media correctly. In his tweets this week, there were no hashtags and only a few mentions. However, almost every tweet had a link. Some of his tweets this week that caught my eye included: 5 words that will get U followed on Twitter, 7 reasons why your press release suck, 5 words that will get you unfollowed on Twitter, 5 PR campaigns that changed the world, etc. @PublicityGuru is the Twitter encyclopedia for public relations practitioners. Bill is such a helpful reference via Twitter. In his personal brief it says "helping others get their share of publicity & social media" and that he does. He uses explosive and attractive words in his tweets, tweets at a healthy rate and provides links to enhance his credibility. Bill is a public relations ambassador, and I know that practitioners are extremely grateful for his help and guidance.