While reading Groundwell, I came across the authors' ten suggestions for starting the dialogue. One of which is extremely relevant to me right now.
2. Determine a goal for the blog.
This is an aspect of my blogging journey that I am struggling with right now. As social media students, we have a designated agenda for our blogs this quarter. As a public relations practitioner, I feel obligated to continue maintaining my blog. However, Groundswell touches on a pointless blog defeats the purpose of blogging.
I need the blogoshere's help with this. What do you think I should designate as my blog's goal and direction? Who do I want to attract and what do I want to blog about?
My initial thoughts are to blog about PRSSA, but I think they're elements of my life outside of PRSSA that are interesting and would distinguish me from other bloggers. I need your help bloggers.
I think that Groundswell makes such a strong point when he talks about have a purpose and direction for your blog. I trust his expertise and feelings about this.
So bloggers, help me out! Lay it on me! What do you want to read about? What can I provide you that would be beneficial?
PRSSA would definitely be helpful since you are on National Committee. I don't think that means you have to limit yourself to that. My blog is about coffee, culture, travelling, PR, community, etc.
ReplyDeleteMy main focus is the coffee and PR industry, my PRSSA chapter, and travelling. I am sure some brand expert would tell me I am too scattered and I should stick with one industry, but that is not me.
So if you like more than PRSSA, write about it. Make yourself an expert in whatever you want to be. People are going to look to you now, whether you like it or not because you are on National Committee.
Write about your passions and your audience will come. (sorry for the long comment)