As I read Brian Solis' "Engaged," I stumbled upon a far too familiar topic. Solis touches on observations and how important it is while engaging in social media. He identifies the importance of accurately identifying the target markets' demographics and psychographics.
Demographics and psychographics have been a common theme in my academic journey this quarter. In addition to the relevance the topics have when it comes to social media, the terms have been tossed around frequently in my campaigns, marketing/GIS and consumer behavior courses. The concepts have been crucial to my studies this quarters. I touched on this a while ago, but research is so important to the practice, and as I continue in my preprofessional journey, I'm starting to realize that even more. An understanding of what influences a target market or public is essential in order to effectively communicate with them.
Solis emphasizes that "we learn, earn credibility, and procure strategic intelligence through immersion - before we have an official agenda." This couldn't be closer to the truth. When we focus on collecting information about the demographics and psychographics of our target publics, we are doing so much more than collecting research. We are strengthening the entire communication process as a whole, in turn creating stronger, more meaningful relationships with our internal and external publics.
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