In February, I had the pleasure of spending the afternoon with the ladies at Geben Communication. President Heather Whaling discussed some social media channels that I was unfamiliar with during my visist. After listening to the PR pro elaborate, I could tell that she knew a thing or two about social media.
Today, I was shuffling through Twitter and the 2011-12 National PRSSA Vice President of Public Relations Lauren Gray tweeted the link to this article. I browsed through the interesting article and then discovered that Ms. Whaling herself was the author. "The PR Pro's Guide to Twitter" focuses on the benefits of Twitter, and how we as public relations practitioners can utilize the resource effectively.
Heather touches on how the public relations industry can be held responsible for the advent of Twitter chats. As part of one of her initiatives, 2010-11 National Vice President of Chapter Development Kim Ciesla created the monthly PRSSA Twitter Chats. Members of the society have raved about how beneficial and fun the Twitter chats have been. The 2011-12 National Committee is excited about continuing these monthly chats and is open to any feedback or topic suggestions.
The aspect of Twitter that I enjoy the most is how much I continue to learn about the social media site. It seems like new tools and trends are evolving each day. I was extremely skeptical about Twitter when I first established my account. I NEVER imagined that it would have the impact on my personal and professional life that it has. Heather makes a great point at the beginning of the article when she says "140 characters can go a long way." She could not be more right. Professionals have been fully utilizing those 140 characters over the past three years, making Twitter one of the best channels for organizations to reach their publics.
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