Blog or be blogged. If people are already talking about you online, you need a way to respond. Choosing to remain silent will make it look like you're stonewalling. If you don't blog, you're not even in the game.
Until I enrolled in Dr. Alisa Agozzino's social media course, I was completely oblivious to this fact. I don't think that I had a complete appreciation for the blogging population. Just how a majority of professionals and organizations have Facebook and Twitter accounts, to be competitive in the market, blogging is a must.
Blogging is a controlled way for an organization to communicate and interact with their publics. I also thought that blogging was strictly informal and didn't possess much credibility. In actuality, external publics go to organizational blogs as their first line of resource.
The New Influencers and my personal experience have helped me understand the importance of blogging. Gillin is right on track when he says that to be competitive, you must blog. I appreciate this more now, and I fully plan on continuing to blog after the quarter is over.
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